To initiate and create sale opportunities; to secure business initiatives and openings to ensure the development of the business/ growing of customer base.
Design and develop new products for strategic marketing/driving Company brand in line with industry trend.
Quarterly report of Company performance against competition/industry performance.
Creative, strategic and pro-active steps to surpass immediate and future challenges and enhance the growth of the Company
Customer retention through periodic sensitization
Develop and implement Company’s Business Development plan in line with Company strategy\
Train and develop Agency Personnel as well as support on-going training of relevant Teams in the Organization
Conduct business intelligence on market trends through thorough research and produce comprehensive analysis every other month
Advise and assist in the development of Sales and Marketing plan for the Organization
Prepare yearly Business development/ marketing budgets.
Develop and update from time to time Sales enhancing materials.
Monitor marketing/advertising programs to capture customer/public feedback and possible implications on sales/brand awareness.
Develop and update company’s presentation materials (PowerPoint) periodically.
Maintain a list of new prospects nationwide (with emphasis on large accounts) and ensure follow-up.
Keep Personnel (Company-wide) informed of events in Trusts and Micro-loan industries as well as internal operations and processes of LC&T.
Manage/supervise assigned personnel and coordinate their functions and activities
Perform other duties as may be directed by management
KEY PERFORMANCE INDICATORS (KPI)
Number of Converted prospects/ crystallized business
Frequency and accuracy of market reports and analyses
Customer attrition rate
Brand awareness and Acceptability
Number of critical clients’ issues resolved and feedback on customer satisfaction
Training of agents & sales staff
Written/ Oral Communication
Investigation & Research
Ability to work with people of diverse backgrounds
Customer service skills