Our Brand
The evolution of Leadway since 1970 has mirrored the dramatic expansion of indigenous insurance service providers, with Leadway consistently remaining at the forefront as an insurer of repute. Leadway Assurance Company Limited is one of Nigeria’s foremost insurance service companies, renowned for its service efficiency and customer reliability.
The reputation Leadway enjoys today is the result of a consistent commitment to improvement and maintaining a competitive edge. Every aspect of the business is approached with discipline. From staff recruitment and product development to technological advancement and the personalized service delivered to each client.
Our Logo
The CAMEL© logo symbolizes the vision of the founders of the Company at the time of incorporation in 1970. The vision has had its basis on the conceptual note of insurance as a risk transfer mechanism, enabling insurers to carry all types of financial burden.
As a BURDEN CARRIER, insurers are expected to have the required strength and tenacity to survive, even during difficult times, if indeed they are to protect the interests that have been transferred to them.
In espousing this primary concept, the founders envisioned that, come what may – rain or shine, dull or bright – the Company must always meet its financial obligations to all its customers by ensuring that claims are paid when due, without any delay due to insufficient funds.
This mission to always be EFFICIENT in meeting customers’ financial obligations is expected to engender a bond with each customer, such that the Company is, indeed, seen as a RELIABLE insurer. The conceptual basis of the Camel was therefore rested on the slogan of the Company being an EFFICIENT AND RELIABLE carrier of financial burdens and obligations.
Our Logo
The CAMEL© logo symbolizes the vision of the founders of the Company at the time of incorporation in 1970. The vision has had its basis on the conceptual note of insurance as a risk transfer mechanism, enabling insurers to carry all types of financial burden.
As a BURDEN CARRIER, insurers are expected to have the required strength and tenacity to survive, even during difficult times, if indeed they are to protect the interests that have been transferred to them.
In espousing this primary concept, the founders envisioned that, come what may – rain or shine, dull or bright – the Company must always meet its financial obligation to all its customers by ensuring that claims are paid when due, without any delay by reason of insufficient funds.
The mission to consistently demonstrate EFFICIENCY in meeting customers’ financial obligations is intended to build a lasting bond with each individual client, positioning the Company as a truly RELIABLE insurer. The conceptual foundation of the Camel symbol is rooted in this promise: to be an EFFICIENT and RELIABLE carrier of financial burdens.
What makes The CAMEL©, a powerful logo?
1. A Camel has stores of Flesh and Fat than can be easily absorbed when food is scarce.
2. A Camel can subsist without water for several days.
3. A Camel, by its structural qualities, can survive in the most arid (dromedary camel) or cold (bactrian camel) terrain. Its nostrils may be closed during sandstorms or blizzards and its eyes are shielded by very long eyelashes.
4. Its endurance is remarkable under different circumstances, that some are given to calling the camel “THE GIFT OF GOD”. The endurance and strength of the Camel have made it a valuable beast of burden.
5. Camels can be organized for mutual help and protection against the hazards of travel as a caravan
The CAMEL© as a LOGO is interesting for all its correlation to insurance as follows:
CAPACITY: Insurers are expected to have the financial strength to contain the risk of losses that they have agreed to bear.
SOLVENCY: Insurers are expected to keep RESERVES, including mathematical reserves, against future claims.
SECURITY: Insurers are expected to have the backup necessary to ensure that even claims of very high magnitude are settled by spreading the assumed financial burdens in an organized market for help and protection against catastrophes.
The Camel© Nigeria Logo was registered as a trademark of Leadway Assurance Company Limited in 1971.
Phenomenon Behind the Camel and Sunrise
This concept is about a rejuvenated company with a strong background and heritage that has repositioned itself to meet with global changes and to be compliant with modern practice in financial services industry.
What makes The CAMEL©, a powerful logo?
1. A Camel has stores of Flesh and Fat than can be easily absorbed when food is scarce.
2. A Camel can subsist without water for several days.
3. A Camel, by its structural qualities, can survive in the most arid (dromedary camel) or cold (bactrian camel) terrain. Its nostrils may be closed during sandstorms or blizzards and its eyes are shielded by very long eyelashes.
4. Its endurance is remarkable under different circumstances, that some are given to calling the camel “THE GIFT OF GOD”. The endurance and strength of the Camel have made it a valuable beast of burden.
5. Camels can be organized for mutual help and protection against the hazards of travel as a caravan
The CAMEL© as a LOGO is interesting for all its correlation to insurance as follows:
CAPACITY: Insurers are expected to have the financial strength to contain the risk of losses that they have agreed to bear.
SOLVENCY: Insurers are expected to keep RESERVES, including mathematical reserves, against future claims.
SECURITY: Insurers are expected to have the backup necessary to ensure that even claims of very high magnitude are settled by spreading the assumed financial burdens in an organized market for help and protection against catastrophes.
The Camel© Nigeria Logo was registered as a trademark of Leadway Assurance Company Limited in 1971.
Phenomenon Behind the Camel and Sunrise
This concept is about a rejuvenated company with a strong background and heritage that has repositioned itself to meet with global changes and to be compliant with modern practice in financial services industry.
What does the symbol stand for?
CAMEL: The Camel depicts Strength, Stability, Courage, Companionship, Support and Friendship.
SUNRISE: The Sunrise depicts a rejuvenated strength in service delivery.
ORANGE COLOUR: The Orange colour depicts the company’s invigorated strength, willingness to honour its promises, generosity to all our customers and prosperity in the life of the company.
NAME FONT: The font used for the Company’s name is Frutiger. This font stands out amongst its peers. It is stable, confident and legible.
What does the symbol stand for?
CAMEL: The Camel depicts Strength, Stability, Courage, Companionship, Support and Friendship.
SUNRISE: The Sunrise depicts a rejuvenated strength in service delivery.
ORANGE COLOUR: The Orange colour depicts the company’s invigorated strength, willingness to honour its promises, generosity to all our customers and prosperity in the life of the company.
